21.6.06

Mr. Bud Light Jingle Writer

Here's a little something for my friends in the ad biz:




Title: MR BUD LIGHT JINGLE WRITER

ANN: Bud Light Presents Real Men of Genius.

SINGER: Real Men of Genius.

ANN: Today we salute you, Mr. Bud Light Jingle Writer.

SINGER: Mr. Bud Light Jingle Writer.

ANN: Even though your campaign is almost 5 years old, you still manage to clean up at award shows.

SINGER: I got kids that are younger

ANN: Hey judge, here’s my bud light radio ad, where’s my award?

SINGER: Recipe for success

ANN: While the rest of us spend months hacking away in cubicles and recording studios, trying desperately to come up with new winners. You have a formula.

SINGER: E equals Grand Prix squared

ANN: Insert Mr. witty descriptive name here, paste smarmy sarcastic wisecrack there, and top it off with a back-up singer slash glam rocker

SINGER: Hey that’s me `yo!

ANN: You’re so friggin’ brilliant, a whole generation of writers are left on the outside looking in.

SINGER: Do you guys have an opening?

ANN: So crack open an ice cold Bud Light Oh Fixture Of the Festivals

And here’s to you getting too drunk to write another ad

SINGER: Mr. Bud Light Jingle Writer.

ANN: Bud Light Beer. Anheuser-Busch, St. Louis, Missouri

19.6.06

Swiss skills

Those knives of theirs make me wonder just how versatile the Swiss Army soldiers really are.

A batallion of all-around handymen who can open wine bottles.

With neatly groomed fingernails no less.